How Do I Get Visitors to My Site? (The Truth About SEO)

Think of your site as a physical location. How would you get people to come and see you? Direct mail, newspapers, magazines, radio, TV, word of mouth, flyers, business cards, T-shirts, packaging, FaceBook, Twitter, email campaigns, banner ads on websites – traditional advertising works for websites too.Then there are those methods you can only use for websites: click through advertising and search engine optimization (SEO). Click through advertising costs either by the ad, like traditional advertising, or by the click – each time someone clicks on your ad to get to your site, you pay. As with other advertising channels, the more people who are known to view the page where your ad resides, the more you pay. Ads can appear on various web sites, or at the top of search engine pages. The most popular pay per click app is Google AdWords. Click through advertising may be a good option for you.This article will focus on the other online only method: Search Engine Optimization (SEO). SEO is all about getting your site to the top of the list when someone does a search in Google, Bing/Yahoo or another search engine.Watch out for Snake OilMany claim that search engine optimization (getting your site to the top of that list) is science or magic or some other sort of mystery that only a few very special people have the brains to understand. – NOT TRUE! Effective search engine optimization is a lot of work. And it does take some technical knowledge. But the basics are just that – basic.The purpose of this article is to demystify SEO so that you can select an honest SEO firm. Or if you have a bit of tech savvy you can see that it’s not impossible for you to do on your own. And even for those of you who love to browse, but aren’t so comfortable with the technical details, there is a lot of the SEO job that you are more qualified to do (or at least supervise) than any SEO firm.How much SEO do you need? Is your site for your school and everybody who will ever want to find it on Google already knows it exists and will look it up by typing in “Peoria Middle School”? Then you need just the tiniest bit of SEO.Is your site for your family car dealership and the tri-state area sees Uncle Joe on TV every spring hopping up and down in a bunny suit inviting “y’all” to “come on down to the Kalamazoo Kia Kangaroo Sale”? Yours is not the only car dealer in town and when people search for car dealers they will probably type in something like “Kalamazoo cars” rather than “Kalamazoo Kia”, although if they really like Uncle Joe’s bunny suit, well you never can tell. This situation calls for a little SEO.Is your business is entirely online? Say you sell remanufactured camera parts that you refurbish in your garage nights and weekends. Then pull out all the stops. You need lots of SEO.Put Yourself in Google’s ShoesLook at SEO from the perspective of the search engines. What’s their objective? The same as yours: lots of visitors. How do they attract all these visitors? They put the most useful sites at the top of the search results list. How do they decide which sites are most useful? They look for the most popular ones.That’s right. SEO is not rocket science. It’s a popularity contest.So then, how do you make your site more popular? First let’s define popularity in search terms – links from other sites to your site. Think high school. Popularity equals friends. So you want lots of friends, and not just any friends, you want popular friends. But well, when push comes to shove, not so popular friends are better than no friends at all. Translation – friends equals links and you want lots of links, but not just any links. You want links from sites that have lots of other sites linking to them. And those sites should have lots of sites linking to them and so on and so on and so on. A link from CNN.com is going to get you a lot more popularity points than a link from your local newspaper website. But then a hundred links from so-so sites might be better than one link from CNN. It’s hard to tell.And that’s where the mystery/science SEO legend takes hold. The search engines are not going to tell you exactly how they rank pages. If they gave away all their secrets the cheaters would fake everything necessary to get to the top of the list.There is a subculture of SEO gurus who spend their entire lives trying to unravel the precise algorithms the major search engines use to rank pages. And then they figure out how to use that information to their advantage. It’s a trial and error process. Eventually they get sites to rank high. Then the major search engines catch on and tweak things a bit so the SEO gurus have to start over again. It’s a never ending game of tug of war.Not all these gurus are bad guys. Most are honest business people working to get the edge on the competition. But how much careful tweaking does your site really need? And how much money do you want to spend? It’s one of those diminishing returns things. Up to a point spending more time and money will yield a greater and greater ranking, and then, boom, a huge amount more will yield almost nothing.Is there anything to SEO besides links?Yes. KEYWORDS. These are the words and phrases that are typed into the search bar. In order for the search engines to find your site these keywords must be coded into almost every page on your site.The nitty grittyI am going to show you:
How to pick keywords and
Where to find sites willing to link to yours.
That’s it. That’s the gist of the whole SEO thing. No big mystery.KeywordsThese are the words (and/or phrases) that people type in the search bar when they are looking for sites like yours. They also tell the search engines that your site exists and what it is all about.You need to pick words that people will use to find your site, but that will yield few enough results that you are more likely to appear near the top of the list.Let’s use the example of Kalamazoo KIA. You don’t want to use “car” for a keyword. I tried that and Google gave me 4.9 billion results. What’s the likelihood that Kalamazoo Kia is going to be anywhere near the top of that list? Zero. Kia” would be better, but still too broad. “Kalamazoo cars”, “kalamazoo kia”, “michigan kia”, “kalamazoo new cars”, these would all yield a smaller pool of results. So how many keywords do you need? 10 or 15 is good. Too many gets us to that diminishing returns thing again. So I’ve thought up four words on my own and now my imagination has run out. What other words might potential Kalamazoo Kia customers type in? I can’t read minds, but I can find out. There is this cool tool, Google AdWords, and it is free. Once you register you can type in various keywords, “Kalamazoo Kia” for instance, and find out what related searches people have used and how popular those search terms are. Da! Da! – more useful key words. I found “kalamazoo kia dealerships”. After doing a Google search for “kalamazoo kia” I found out why it was necessary to add the “dealerships”. Kalamazoo has “kia’s” that are not even cars. Who’d a thunk?So you’ve got your key words. What do you do with them? Use them in your url (site name – http://www.mykeywords.com ), have your web designer add them to the title and description tags on your web pages, and use them liberally, but not too liberally throughout your site copy.Now that you have your keywords entered on your site pages, the search engines can categorize you by these keywords. Next you want to make sure that people searching for your category find you and not your competition.LinksYou want to be popular. You have got to get links. It’s time to pound the cyber pavement. SEO professionals can do this work for you but if you’re on a budget you can do most of the work yourself.Get listed in industry directories. If you are selling necklaces you could search for “jewelry directory”.Pursue reciprocal links. Look for sites that may be willing to link to your site, so long as you link to theirs. Continuing with the necklace example you would search for “jewelry add url”.If you have a physical location, get your site listed on local directory/yellow page type sites.Participate in industry forums, and if the forum allows, work a link to your site into your advice.If there are any events associated with your site, list them on online community calendars.Get an article, listing or mention about your site on the sites of any industry associations you belong to.Write a press release and submit it to free press release sites like freepressrelease.com.Try to get the sites that link to yours to use your keywords in their link.BAD – Click here to find out about refurbished camera parts.GOOD – Click here to find out about refurbished camera parts.Don’t hide from the search enginesDO have your web designer generate sitemap.xml and robots.txt files add them to your site. The search engines look for these files when they are trolling the internet for sites.Do NOT expect the search engines to find your keywords in the sections of your site that use: keyword links in images or javascript, frames/iframes, Flash or dynamic pages.Don’t make the search engines madPlaying dirty tricks, in an attempt to make your site appear popular, can get you blacklisted. Yep, the Search engines will turn their heads and pretend you don’t exist. You will not appear anywhere in the listings. If this happens you can appeal but your chances are not good. Your best hope if you are blacklisted is to start over with a brand new site.So what are these dirty tricks? Some are simple, and some are complicated, but make sure your SEO firm doesn’t do any of them. They include repeating your keywords multiple times, keyword stuffing (hiding keywords by making the text the same color as the background), using keywords that don’t relate to your site’s content, automated programs that generate fake links just to make you look popular, robots that create zillions of pages for your site that are really just copies of your existing pages with a few changes here and there, to make you look important and popular. There are many others, but generally speaking, anything that attempts to make you look more popular than you really are is bad.Putting SEO to workLet’s go back to our 3 examples from the beginning of this article. How do we apply SEO to each one?Peoria Middle School – a few keywords – “peoria school” “peoria middle school” and for those who can’t seem to get it right “peoria intermediate school” should do it. That way people who look you up on Google rather than by typing in your url http://www.peoriamiddleschool.com will be able to find you.Kalamazoo Kia- most of your potential customers already know who you are. They’re “either looking for a new car or a new KIA car. They’re looking for deals, pictures of the latest models, or they want your phone number or customer service hours. There aren’t too many car dealers in town so you are popular among car dealers by default – not too much need to worry about links. You’ll need your keywords. Then you can list with the “local directory” sites and the car dealer and KIA directories. Are you participating in this year’s food drive? Make an announcement on your local online community calendars. A couple of popularity points won’t kill you but you don’t have to work too hard.Cal’s Re-engineered camera parts – you are a needle in a haystack. You need all the help you can get. You’ll need keywords of course. And a comprehensive linking campaign. You might not have much money to spend on an SEO firm so you must work like the tortoise: slow and steady. Do a few press releases, check out all the industry sites and camera buff sites and organizations. Respond on forums – become an expert. Find some reciprocal links. Get listed in directories. Do a little bit everyday. Eventually you will become known to those who are looking for refurbished camera parts.Who can help me get the job done?Help! You said SEO wasn’t rocket science. This is getting complicated. I can’t do this all on my own – who will help?Well it’s not rocket science and it’s not magic; neither is styling hair, but you won’t find me anywhere near anyone’s head with a pair of scissors. SEO does require specialized knowledge. If you have that knowledge, great, you can do this on your own if you choose, but for those who don’t the purpose of this article to get you to understand the basics, show you which parts you can do on your own (I can’t cut my own hair, but I do wash and brush it every day), and to help you find an honest vendor for the rest.SEO firm – as long as they have access to the back end of your site they can do it all for you. Refer to this article and ask questions. Make sure the firm is above board.Web designer – Your web designer should be able to put your keywords into your pages and create and upload your sitemap.xml and robots.txt files. Beyond that their ability and willingness to help with SEO will vary greatly. You may prefer a web designer who specializes or one that does it all.What you can do on your own if you choose – you know your business/project better than your web designer or SEO firm. You are in a better position than they are to figure out your keywords and to determine which sites you want to link back to yours. You can also do a lot of the leg work if you choose – contacting sites and asking for links, writing press releases, making announcements on community calendars, participating in forum discussions, etc.If you do all of the above, tailored to your specific situation of course, you will be ahead of the SEO game. Use common sense. Spend the time and money you need, but don’t go overboard and reach the point of diminishing returns. And remember, SEO takes time to yield results.

Get the Career You Want Through Online Education

Are you working in your dreamed career field? If you are one of those who can’ made your dreamed career comes true, online education will be your best path to earn a career degree to enter a career field that was your career goal when you were at college. With the available of online education programs, going back to study is easier than ever, you can even do it without the need to quit your current job or affecting your family and social commitments.With the growing trend of online education programs, you can find almost any career related online courses offered by accredited online schools. Many of these online education programs are designed for working adults who want to earn a certification or degree in their area of interest without having to stop life on its course. The key elements that make online education the best option for working individuals are flexible learning environment and remote log on to the online classes from any location have made easy for working adults to go for study in their favorite subjects while maintaining their current job and lifestyle.Here are a few steps to find an online education program that meets your career goals:1. Identify Education Requirements Before you start searching for an online education program, you need to identify what are the education requirements in order for you to get the career you want. For example, if you want to become an accountant, you need to earn at least of bachelor or master’s degree in finance; and you may need to have a forensic accounting degree if you want to become a forensic accountant. Then, identify the level of degree you want to pursue, such as bachelor, master or PhD.2. Search For Online Education ProgramsOnce you know what type of online education programs to look for, search for a list of online education programs offered by various accredited online schools that meet your goals. Usually, you will find many similar online education programs offered by different online schools. You may need to short list them with a few criteria such as the school reputation, program cost, and the courses of the online education programs that best fit your needs.3. Request Information From Online SchoolsThe information about the online education programs found at the school’s website may not be detailed enough for you to make your decision. Hence, you should request the schools to send you the details information about the education programs so that you can review and compare them before you make any decision. Most online schools are providing free information packs on their education programs, what you need to do is fill up a simple form to let the schools know what type of online education programs you are interested in and where to send you those information.4. Apply For Admission & Earn The DegreeOnce your have decided an online education program to go for, admission application is simple and it can be done online. You need to fulfill all the admission requirements in order to be accepted by the online school. Then, you should work hard and smart to complete the program to earn the degree that is required to make a career switch.SummaryOnline education has made easy for working adults to go back for study without the need to give up their current job. You can get the career you want by earning a career related degree through online education program without give up your monthly pay check.

Contour Pillow: Why You Should – Sleep Better, Feel Better

Are you tired of waking up with a stiff neck and feeling groggy throughout the day? Say goodbye to restless nights and hello to better sleep with a contour pillow for your neck! This innovative pillow design has been specifically created to offer support and comfort, allowing you to wake up feeling refreshed and revitalized. In this blog post, we’ll explore the benefits of using a contour pillow for your neck, why it’s essential for your overall health, and how it can help you achieve a better quality of life. So grab yourself a cuppa, sit back, relax and let us take you on an informative journey towards getting that perfect night’s sleep!

Contour Pillow

Contour Pillow
A contour pillow is a great way to improve your sleep habits. Not only does it help you get a better night’s rest, but it can also reduce pain in your neck and shoulders.

Here are four reasons why you should consider adding a contour pillow to your bedtime routine:

1. It Can Help You Get A Better Night’s Rest
A contour pillow not only helps you get a more comfortable night’s sleep. But it can also reduce neck and shoulder pain. In fact, some people find that they wake up feeling more rested thanks to the improved alignment of their spine and the redistribution of pressure throughout their body.

2. It Reduces Stress And Anxiety
Many people find that using a contour pillow helps them relax and fall asleep faster. This is because the unique design of this type of pillow helps distribute pressure evenly across your head, neck and shoulders. In addition, studies have shown that sleeping on your side increases the amount of time you spend in REM sleep – one of the most restful stages of sleep – which can help relieve stress and anxiety.

3. It Improves Circulation And Clears Your Head Faster
Since a contour pillow adjusts its shape to fit your head, it helps circulate blood. And lymph better than other types of pillows. This promotes healthy blood flow throughout your body, which can keep you alert and clearheaded during the day. Additionally, since a contour pillow supports your head instead of pressing down on it. It can reduce headaches and other symptoms of sinus pressure.

4. It Can Help You Lose Weight And Tone Your Body
Since contour pillows redistribute pressure evenly across your body, they can help you lose weight and tone your body. In fact, some people find that they can even lose a few pounds without changing their diet or exercise habits at all! Additionally, a contour pillow can help improve blood circulation, which can help reduce cellulite and improve the appearance of your skin.

The Importance of a Good Night’s Sleep
If you’re anything like the majority of Americans, you don’t get enough sleep. According to the National Sleep Foundation, almost half of American adults report getting less than the recommended 7 hours of sleep each night! What’s more, insufficient sleep can have a major impact on your overall health.

Here are five reasons why you should give sleep a try:

1. Improved Memory and Cognition
Quantity over quality is definitely the key when it comes to sleep. As we age, our brains start to suffer from less-quality sleep, which can lead to problems with memory and cognition. In fact, one study found that people who get less than 6 hours of sleep every night are at an increased risk for developing dementia!

2. Reduced Risk for Depression and Anxiety Disorders
Sleep deprivation is also linked with an increased risk for developing depression and anxiety disorders. In fact, a study published in The Lancet found that people who slept fewer than 7 hours per night were twice as likely as those who got 8 or more hours of sleep to develop depression in the following year! And another study found that people who slept 4 or 5 hours per night were three times as likely as those who got 7 or more hours of sleep to develop anxiety disorders!

3. Reduced Risk for Heart Disease and Stroke
Poorly sleeping can also lead to heart disease and stroke. Studies have shown that people who get less than 6 hours of sleep each night are at an increased risk for developing cardiovascular diseases. And research has also shown that people who sleep 5 or fewer hours per night are 3 times as likely as those who get 7 or more hours of sleep to develop stroke!

4. Increased Risk for Diabetes and Obesity
People who don’t get enough sleep are also at an increased risk for developing diabetes and obesity. In fact, a study published in The American Journal of Clinical Nutrition found that people who slept 5 or fewer hours per night were almost twice as likely as those who got 6 or more hours of sleep to have a BMI over 30! And another study found that people who slept 4 or fewer hours per night were nearly three times as likely as those who got 7 or more hours of sleep to have a BMI over 25!

5. Reduced Risk for Cancer
Studies have shown that people who get enough sleep have a reduced risk for developing various types of cancer. In fact, a study published in Sleep found that people who slept 7 or more hours per night had a 50% reduction in the risk of developing breast cancer! And another study published in Cancer found that people who slept 6 or 7 hours per night had a 40% reduction in the risk of developing both breast and prostate cancer!

Sleeping Positions for the Neck
If you suffer from neck pain, you may want to consider using a contour pillow instead of your traditional flat pillow. A contour pillow is designed to conform to your natural shape and make it easier for your neck muscles to rest. There are a variety of sleeping positions that you can use with a contour pillow. And each one will suit your individual needs.

Neck pain can be caused by a variety of factors, including Structural abnormalities in the spine, Trauma or accidents, Osteoarthritis, Whiplash syndrome and Poor posture. If you’re suffering from neck pain and cannot find relief from standard therapies such as medication or physical therapy. Using a contour pillow may be the solution for you.

There are three main types of contour pillows: round, oval and oblong. The round type is the most common and is designed to fit around your head like a hat. The oval type is broader at the base and narrower towards the top, which makes it more comfortable to sleep on your side or stomach. The oblong type is similar to an oval but has a flatter surface that’s better suited for people who sleep on their back or stomach.

To find the right sleeping position for you with a contour pillow. Try out different positions until you find one that feels comfortable. You should also make sure that the pillow is level across all angles. So that it doesn’t cause any discomfort in any part of your neck. When you’re ready to sleep, place the pillow between your head and the rest of your pillowcase. And then gently prop your head up so that it’s in a comfortable position.

Some people prefer to use a contour pillow with a sleeping mask because the mask helps to keep their head cool and reduces the risk of snoring. If you’re using a contour pillow with a sleeping mask, make sure that the mask is properly fitted. So that it doesn’t move around during the night.

How Does A Contour Pillow Work?
A contour pillow is designed to provide the perfect shape and support for your neck. This type of pillow is making with a raised surface along one edge and a gradual decline towards the other edge, which creates a gentle curve that helps relieve tension in your neck and shoulders.

According to research, using a contour pillow for neck can significantly improve your sleep quality. Studies have found that people who use this type of pillow are less likely to experience Neck pain or headaches in the morning. Additionally, people who use contour pillows often report feeling more refreshed after sleep and more rested during the day.

If you’re looking for an extra layer of comfort and support when it comes to sleeping. Consider investing in a contour pillow. Not only will you get better sleep, but you’ll also feel better both physically and emotionally in the morning.

What Are The Benefits Of Using A Contour Pillow?
Do you find yourself tossing and turning in your sleep? Do you feel like your neck is always sore? If so, you may be experiencing the effects of a bad sleeping posture. A memory foam contour pillow can help improve your sleep by helping to correct your sleeping position.

A contour pillow is design to conform to the curves of your neck, which helps relieve tension in your neck and shoulders. By promoting good alignment and reducing pressure on your cervical spine. A contour pillow can help improve circulation and reduce inflammation.

If you’re looking for a way to improve your sleep habits, consider investing in a contour memory foam pillow. Not only will it make you more comfortable during nightfall. But it could also lead to less pain in the morning.

Why Should You Buy A Contour Pillow?
If you suffer from neck pain, a contour pillow is a must-have for a better night’s sleep.

Here are 5 reasons why you should buy one:

A contour pillow supports your head and neck.
It helps to correct alignment problems and alleviate tension and pain in the neck and shoulders.
It reduces wrinkles and eliminates bags under the eyes.
It firms up the skin around your neck, giving you a youthful appearance!
Most importantly, it gives you the deep, restful sleep that you need to feel refreshed the next day!
What Are The Best Types Of Contour Pillows?
There are a lot of contour pillows on the market. So it can be hard to decide which one is the right fit for you.

Here are four types of contour pillows that may be perfect for you:

Cervical Pillow: This type of pillow is design to support your neck. And help reduce pain in your neck and shoulders. It also helps to reduce snoring and improve sleep quality.
Side-Lying Pillow: This type of pillow is design to help you get a good night’s sleep by supporting your head, neck, and spine while you sleep. It also helps keep your head from staying “over-tilted” during sleep, which can cause problems such as headache or neck pain.
Back sleeper? This type of pillow is perfect for people who sleep on their back. It supports your upper body and spine while you sleep, which can help relieve pain in your neck and shoulders.
Contour Memory Foam Pillow: This type of pillow is making with memory foam, which will conform to your body as you fall asleep. So that it helps distribute pressure evenly across your entire neck and spine.
Conclusion
If you are like most people, you spend a third of your life sleeping. So it is no wonder that poor sleep habits can lead to all sorts of problems, from feeling tired. And unmotivated to developing chronic health conditions such as obesity and heart disease. To make sure you get the best night’s sleep possible, invest in a contour pillow that will support your neck and reduce any tension or pain in your head and neck area.